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The case study was about the use of an organizational Weblog of a Major League Baseball team in relationship building. An organizational weblog refers to a forum for the 2-way information exchange between the publics and their respective organization.
Collectivism: Chinese people pay more attention to relationships. Guanxi or relationship is at the center of business in China (Gu, 2008). However, Africans tend to go it alone. This is because it is also viewed that dependency and collectivism can be an indication of weakness.
The past years were marked with the growing interest towards the history of the international relations field. One of the central questions facing professionals in the twenty-first century is whether at all the international relations field can be regarded as discipline.
Intercultural communication is a communication, which is carried out under conditions of cultural differences in the communicative competence of its members, and these differences significantly affect the success or failure of the communicative event.