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Knowledge is a fundamental phenomenon for tackling competition and still managing the marketing forces. It is used to come up with strategies for overcoming threats and weaknesses and also coming up with strategies for strengthening on the opportunities.
The buying center concept refers to the process by which businesses, firms, nonprofit organizations, government agencies and individual consumers make purchase decisions about goods and services they require. I
Today advertising is everywhere; we are exposed to it nearly every single moment of our lives. The tunes we hum, the catchphrases we often use without realizing where they come from. The printed ads are one of the most powerful means of advertising.
In his article Marketing is Dead, Bill Lee suggests some new ideas that could help to replace traditional views on marketing strategy and apply new ones.
A marketing plan has been defined as a "guide or a reference point that most businesses use when promoting their products and services with an aim of reaching out to potential customers."