Case Study Examples

Collectivism: Chinese people pay more attention to relationships. Guanxi or relationship is at the center of business in China (Gu, 2008). However, Africans tend to go it alone. This is because it is also viewed that dependency and collectivism can be an indication of weakness.

Analysts indicate that Apple is losing its smartphone market share despite the fact that the company’s sales increased in the first quarter of this year.

Hewlett-Packard abbreviated as HP, is one of the leading information technology companies in the world. HP headquarters are in Palo Alto, CA. HP is a global firm with operations in over 170 countries in the world.

Today, the US movie theater industry is known as the largest one in the world with more than 2,000 actual companies that operate both indoors and outdoors. US movie theater market is highly competitive with the largest players being accounted for more than 80% of the total revenue.

One of the modern leaders of the global entertainment industry, the Walt Disney Company was launched in 1923. Walt and Roy Disney, the two brothers extraordinary gifted in animation and cartoon drawing, gave a bold chance to their passionate idea.

The Mazda case outlines the different stages through which the company has gone through in its North American operations, changing its brand image, marketing strategies, and advertising themes. Mazda performed exceptionally in the 1980s and early 1990s.