Friedrich Air Conditioning Company is based in Texas at Uptown San Antonio. It is privately owned and manufactures air conditioning products. Windows hazardous air conditioner is among the products manufactured by this Company. An example of windows hazardous air conditioner at Friedrich is Hazargard. This paper aims at discussing the competitors of Friedrich Air Conditioning Company, as one of the external environmental factors. The major competitors of this Company include; Marc Climatic, Durable Machinery Company, Safe Air Technology and OSV Hazair. With the existence of competitors in the market, Friedrich Air Conditioning Company is obliged to enhance the quality of its products, and regulate its prices.
Among the equipment manufactured by Marc Climatic include air conditioning products such as Marc Room A/C. Unlike its competitors, this Company designs its own products, thus giving it a competitive advantage over its rivals. In addition, the Company's product, Marc Room A/C comes in plenty of models such as RCBX, RCBX-C1, RHBX-C1, RHBX and RCXG. This increases the availability of the product in the market. Marc Climatic uses the website to market its products and to achieve its objectives. The company also has inquiry forms and literature, which are effective in achieving its objectives. Although Marc Room A/C is recognized by the Underwriters Laboratory (UL) under the Class 1, Division 2, Group B, C and D, it lacks the National Fire Protection Association (NFPA) 70 certification. This forms part of its weakness in the market.
Durable Machinery Company also forms a major part of the competitors manufacturing the Air Conditioning products. Most of the Company's products are comprehensively-built equipments that can overcome all the adverse conditions. Moreover, the air conditioners are configured through the window and mounted roof are ductless. This gives the Company a competitive edge over its rivals. As much as the air conditioning products manufactured by this Company have the UL listed Class 1 and Division 2, they lack the groups B, C and D. Furthermore, the SASO 2681 registration, the National Fire Protection Association (NFPA) 70 certification and the Industry Standard Architecture (ISA) 12.12.01 certification do not recognize the Company's window hazardous air conditioner products. This forms part of its weakness. The company has a website that posts the air conditioners prices and features.
Safe Air Technology manufactures proof window, with a system capacity that ranges from 6000 to 36000 BTU/HR. The Company's systems have been certified and fully documented for operational performance, thus, giving it a competitive advantage. Moreover, this company has plenty of air conditioning models that are configured through window units. The UL recognizes all its window units. Although the window units have the UL certification, they are not listed under Class 1, Division 2 or Groups B, C and D. In addition, the Windows Hazardous Air Conditioners lack the ISA 12.12.01 certification. This is a competitive disadvantage to the company
OSV Hazaiar Company is also listed as one of the competitors in this industry. Similar to the first four companies, OSV Hazaiar designs and manufactures the explosion proof products. OSV Hazaiar has specified its window hazardous air conditioner, called AC1. Differentiation also forms a unique competitive benefit to this company. Besides its usage in hazardous areas, AC1 has multiple uses that include usage in living quarters, control rooms and electrical equipments. Third-party certification is also available in the case of AC1 window hazardous air conditioner. However, AC1 is not listed under Division 2. Moreover, AC1is not recognized by the ISA 12.12.01 certification.
It can be concluded that Friedrich Air Conditioning Company faces competition in the industry. In order for the company to gain competitive advantage, it should provide services at quality standards that lack in its competitors (Mercer, 1992). This will enable the Company to increase its market share and maintain high profits.
Mercer, David. Managing the External Environment: A Strategic Perspective. London: Sage Publications, 1992. Print.